PROJECT OVERVIEW

Glassical Designs began in 1984 when founders Nora and Rick LaMar set out to create high-quality, personalized engraved gifts from a small retail shop. More than 40 years later, the company has evolved into one of the nation’s leading awards and recognition providers. Today, Glassical Designs builds thoughtful, effective recognition programs for organizations of all sizes—from major national and international brands like Discount Tire, Twitter, Mercedes-Benz, Hilton, and In-N-Out Burger, to schools, nonprofits, and small businesses. Their focus remains the same: delivering exceptional crystal, glass, and acrylic awards while helping clients foster a meaningful culture of recognition.

This rebrand project was a complete transformation of the company’s previous identity. We developed a new logo, color palette, and supporting visual elements, and fully refreshed Glassical Designs’ digital presence across social platforms and its website. Our aim was to distill the brand’s core values into a clear, modern identity that authentically reflects the company and stands out to its audience.