PROJECT OVERVIEW

5/13 is a startup built to connect government agencies with private-sector partners. By understanding the needs and challenges of both sides, the company enables stronger collaboration on technology development and national security efforts.

This branding project involved building a complete visual identity from the ground up—one that would give the startup a strong, confident presence from day one and evolve with it over time. The final brand system is sleek and professional, designed to be easily recognizable within its industry. From the logo and color palette to typography and supporting visuals, every element works together to communicate credibility, clarity, and forward momentum.