PROJECT OVERVIEW

Founder Dr. Macey Hickox, a physical therapist with over a decade of experience, created Breath Beads as a simple, intentional tool to help people breathe more deeply and reconnect with what matters most. Each bracelet is designed to guide you into “More Breathful Moments”—a pause to reset, restore your energy, and return to your day with clarity.

Every bead represents a single breath, supporting a gentle rhythm that aligns with resonant breathing—a science-backed practice that harmonizes the heart, lungs, and nervous system. By breathing at a steady pace of about 5–6 breaths per minute, you can attune to your body’s natural balance and enhance overall well-being.

This branding initiative began at the earliest stages of Dr. Macey’s vision for Breath Beads. We partnered closely with her to build a visual identity that reflects her mission while remaining flexible and scalable as the brand evolves into a future collective. By establishing a strong foundation, we helped bring her vision to life—empowering Breath Beads to grow with clarity and connect with a wider audience.