PROJECT OVERVIEW

Breath Beads is a wellness brand founded by Dr. Macey Hickox, a physical therapist with over a decade of experience, offering a simple, intentional tool to support mindful breathing and nervous system regulation. This branding project began at the earliest stages of the company’s vision, establishing a cohesive visual identity designed to reflect calm, clarity, and balance. The resulting brand system provides a strong, flexible foundation, positioning Breath Beads for growth while maintaining a grounded, science-backed approach to holistic well-being.